Apple was rumored to be working on original podcasts earlier in 2019, funding a variety of projects in an effort to capitalize on the obviously booming market competing with its prime competitors in the industry Spotify and stitchers.
But almost a year later in 2020, A new report suggests that, Apple is ramping up attention on producing its podcasts original. The goal is to create great content.
Also, this latest report further hints that many of these original podcasts will be a means to help promote Apple TV+ content which is already available in the streaming services, including shows like See (TV Series starring Jason Momoa) and The Morning Show(American drama web television series), and other originals.
These podcasts will Apple Podcasts exclusive on the Apple podcast platform. That’s the same as how Spotify is handling things. Remember that recently Joe Rogan confirmed that the popular podcast of Joe Rogan – The Joe Rogan Experience is becoming a Spotify exclusive later this year ($100 million deal). So it makes sense that Apple would be taking a similar route.
This report says that Apple will be focusing on “spinoffs” of the current Apple TV series, and even some movies. (A Greyhound spinoff podcast would probably be pretty great.) At the same time, Apple is also looking to buy up original podcasts that can help boost its library and Apple is right now in search of an executive to head its original podcast but when Apple find that person, they will be reporting to the company’s current head of podcasting, Ben Cave.
This is all very familiar and, at this point, it seems like it would be a shoo-in for some kind of official announcement later this year. It also sounds like Apple wants to have content ready to go right out of the gate. Also this announcement is not like Apple TV+, where shows were completed even before the official launch of its streaming service (Apple TV+).
We’ll just have to wait and see how this all shakes out. Which of Apple’s original films or original shows would you like to listen to a podcast about?