Following Apple News’ failure to gain subscribers, Head of Business steps down

 

Going as per recent reports from Bloomberg, Apple’s Head of Business, Liz Schimel has reportedly stepped down less than 12 months following the introduction of Apple News+.

Mentioning that “people are familiar with the move”, the report states that Schimel was in-charge of overseeing contracts with advertisers and readers during her stint with Apple News.

The outgoing executive Liz Schimel, who had joined in mid-2018 after working as the President of international business at Conde Nast, said that people were familiar with the move, and asked not to be identified discussing personnel matters.

Currently, at Apple, Services are managed by Peter Stern, a top lieutenant of Eddy Cue. Bloomberg states that Schimel had reported to Stern and Lauren Kern, Apple News’ editor-in-chief.

Apple News+ has been struggling to expand paying user numbers, thus possibly jeopardizing the platform’s future. Recently, Apple CEO Tim Cook had disclosed that it has around 100 million monthly active users. However, Apple has not yet offered an update to Apple News+ subscribers since it amassed over 200,000 signups this April.

Currently, Apple is apparently working on a bundle of Apple TV+, Apple News+, and Apple Music, which may be launched in 2020 itself. This could further boost subsequent Apple subscribers. Further, Apple seems to have signed a new deal with publishers, that could result in taking a smaller revenue cut, when the service is sold as a bundle.

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